Demand

Demand

On the demand side, CROPS4HD works to influence factors such as individual behavior, markets, social organization and access to knowledge and innovation.

Implementation Strategy

On the demand side, CROPS4HD works to influence factors such as individual behavior, markets, social organization and access to knowledge and innovation. The most important entry point for the project’s demand creation work is a solid understanding of the ‘food literacy’ in each of the local food systems, explicitly differentiating perceptions, eating habits, and food-related decision-making. The same applies for seed systems where the project will build on an improved understanding of seed system actors and the seed quality and cultivar traits requirements of farmers and food systems.

The project’s implementation strategy has three demand-oriented interlinked targets:

  1. awareness creation/access to information,
  2. market development and
  3. consumer-producer relations.

The starting point of CROPS4HD is to trigger the demand for neglected and unterutilized species (NUS), i.e. strengthening the demand side in the food system which, if successful and consumption of NUS increases, will increase as well the demand for NUS seeds. In the food system, project interventions seek to enhance the awareness and the understanding about the health benefits of certain crops and a more diverse diet as a means to boost the demand for these crops, and thus stimulate market development and enhance market services to peasants. As CROPS4HD focuses on direct consumers-producers interlinkages and gives preference on short and agrobiodiverse value chains, mainly those initiatives and stakeholders will be supported that embrace those principles.

For the seed market, key elements of the implementation are enhancing access to information about agronomic performance and food quality traits of collection of cultivars of locally selected NUS species and seed market development, among them strengthening feedbacks loops from seed buyers to seed producers.

Key Outcomes

  1. Share of consumers having increased diversity in consumption/frequency of NUS in weakly diet at household level is increased by 20%.
  2. Barriers to access markets for NUS are lowered in four out of six food systems and NUS volume in markets increased.
  3. Share of peasants with access to NUS seeds is increased by 30%.


  1. Share of consumers having increased diversity in consumption/frequency of NUS in weakly diet at household level is increased by 15%.
  2. Barriers to access markets for NUS are lowered in four out of eight food systems and NUS volume in markets increased.
  3. Share of peasants with access to NUS seeds is increased by 20%.


  1. Share of consumers having increased diversity in consumption/frequency of NUS in weakly diet at household level is increased by 12%.
  2. Barriers to access markets for NUS are lowered in four out of six food systems and NUS volume in markets increased.
  3. Share of peasants with access to NUS seeds is increased by 18%.


  1. Share of consumers having increased diversity in consumption/frequency of NUS in weakly diet at household level is increased by 20%.
  2. Barriers to access markets for NUS are lowered in four out of six food systems and NUS volume in markets increased.
  3. Share of peasants with access to NUS seeds is increased by 30%.

Recent News

Strengthen the awareness, availability and practices of NUS in West Bengal, India

During the month of May 2022, several activities to promote NUS took place in India among the farmers as well as the general public. Experimental trials were launched, and various events took place that allowed to raise awareness among the indigenous NUS crops as well as events like the Participatory Market Chain Approach (PMCA) which support the connections among participants involved in the process of NUS development.

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Kickoff visit in India

Partner’s orientation and planning workshop for the CROPS4HD project was held in the first week of August this year. This meeting brought all the project coordination and implementation together to build a shared understanding of the roles, functions, and responsibilities for the inception and main phase.

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Kickoff visit in Niger

CROPS4HD Niger started its activities in July 2021 with a workshop on 22 September in the presence of the project supervision team. The launch took place in the Dogondoutchi prefecture in the presence of the prefect and the coordination body of technical services.

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